The Power of Customer Demands

Having just received information pertaining to a client of Marketing Eye's that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand. To actually go into your local bottleshop and demand they stock a particular beer brand so you can buy it - is one hell of a loyal customer.

The search around Australia for an effen great bloke has been interesting to say the least. We all know an effen great bloke and fortunately the competition takes exactly 32 seconds to complete (I timed it!).

The good news is that the bottleshop in question, listened to their customers after repeated requests from a number of customers and will now stock the beer.

Great job!

It's Australia's last opportunity to find an effen great bloke, so if you know one, enter him in the competition.

Women are welcome!

www.effengreatbloke.com.au

Small Business Marketing

Small Business Marketing

What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix - or at least so they tell me.

According to the Australian Bureau of Statistics (2006 figures), 71% are born in Australia, 68% are male, and a staggering 58% are aged between 30 and 50 years. Important statistics if you are thinking about marketing to them, let me assure you.

Given the economic climate over the past 18 months, I imagine that there are a lot of small business operators that aren’t too busy at all and in that lies a problem.
What do you do when times are tough, there aren’t many clients that are out there or at least ones that are finding you and you need to make a living?

Starving isn't an option, and there are no jobs available to get back into the workforce.

No matter how small you are, many of the strategies used by larger organizations to go to market, create sales opportunities and promote a brand, can still be achieved by a small business for little or no cost.

That is of course, if you don’t count time as a cost, which for the record - I do!

No matter what you sell, or service you provide to your customers, there are a series of proven, effective growth strategies you can apply to your business - many right away, and many with little to no cost to implement - that can immediately have an impact on customer growth, loyalty, frequency and revenue.

It’s about having access to the information and using it in a way that is effective.

Many of the small businesses that come to Marketing Eye are ready to take that leap and create opportunities for sales, growth for their brand and engagement of their customers more frequently.

Some however, don’t understand the idea of marketing and what it can do for their business. They don’t take into account who is their target audience and what they need to hear, see and feel to make the decision that the small business wants them to make.

They do ‘marketing’ according to what ‘they’ like, not taking into consideration their target audience.

Profiling who your client is and what they look like is imperative to strategic marketing. Look at who has bought your services or products before and ask them why. Did they do it because of your relationship, the read about you on the internet, searched google for relevant services or products or heard about your brand through word of mouth. Whatever the reason, you need to know to ensure better use of your marketing dollars.

Marketing Eye can offer small businesses a ‘marketing eye’, key marketing strategies and coaching tools to help get your business focused on what's most important to drive sales & marketing success.

These include:

• Coaching: Marketing Eye will work with you personally to understand your business better, develop business goals, and to create and help you implement a successful marketing plan that helps you grow your business. We treat your business like it's our own, and work hard to help you achieve the results that you have been looking for.

• Customer Acquisition: Need more leads to your business? More appointments? More visitors to your Web site? Marketing Eye can help.

• Customer Loyalty & Frequency: When new customers make their first purchase, that should be just the beginning of a long, mutually-beneficial and profitable relationship. We'll make sure you have the tools, products and strategy in place to turn new and current customers into frequent visitors, regular customers and brand ambassadors.

• Business Development & Product Strategy: What else will your customers buy? How can you increase your share of wallet with current customers, and open ourself up to new revenue from even more customers? Marketing Eye will help you ask the right answers to give you a blueprint for where to take your business.

To learn more about using Marketing Eye to accelerate the success and revenue of your small business call 1300 300 080 today.

If you are a small business and are in desperate need of marketing, but can't see how you are able to afford it, why not consider Marketing Eye's Leasing Plan? For just 17.95 per day, you can have a Marketing Eye in your business.

And if you just need a beer to think about it, why not enter www.effengreatbloke.com.au to win a year's supply of beer for you and a friend.

Great Blokes Come Last?

There is much debate amongst my colleagues, friends and clients on what is an 'effen great bloke' because through Marketing Eye's promotion of effen Beer, we have all been absorbed with the entries that have been rolling in for the competition.

Everyone has their own idea of what an effen great bloke is and I am sure by December 1, 2009, all of Australia will know what the general consensus is on the topic.

Whilst we all have an opinion, the reality is that there is no right or wrong answer. Afterall, it's just an opinion.

Ask around your office and find out what each person in your office thinks about what an effen great bloke is. Then log onto www.effengreatbloke.com.au and enter. I am keen to hear what you have to say.

For your efforts, you may just win a year's supply of beer for you and a mate.

It doesn't matter if you are a woman or a man. We all drink beer and if you don't, it's always handy to have beer in the fridge for when someone comes to visit and particularly if you are thinking about having a Xmas Party.

Mellissah Smith
Marketing Eye

Marketing Eye promotes brands we believe in. effen is a great tasting beer that is smooth and reminds me of a quality Belgium beer. Recently, it won an award in Melbourne for the best Lager at the Micro Brewery Showcase. Now the many thousands attending this event can't all be wrong - right?

In Search for an Effen Great Bloke

Today is D - Day. The search for an Effen Great Bloke and his mates is on.

All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate's to have a chance to win a year's supply of beer for you and your mate. How awesome is that!

What is an effen Great Bloke? He is many things - he shares a drink or two with you, he doesn't shag your missus, he is there when he needs to be, he doesn't dump you for the first chick that comes along, he likes to hang out, watches the football and more. www.youtube.com/effengreatbloke - check it out! I bet you can do better.

Become a fan on facebook, twitter, myspace and flickr and make sure you enter the competition and share www.effengreatbloke.com.au with your mates.

Most of all, have an effen great time!

Marketing Eye is proud to be associated with this promotion about mates having an effen good time. Isn't that what life is all about?

www.marketingeye.com.au

Who is an Effen Great Bloke?

In the past 4 months, I have learnt alot about beer. Too much, some would say.

After being approached by another agency to work with them on a beer brand, and then eventually taking over the account to launch the brand through a digital marketing campaign, Marketing Eye has pulled together to understand exactly how this market works.

There are literally thousands of beer brands out there, yet only a few are on our shelves.

The bigger companies like Fosters and XXXX (you can tell I am a Queenslander) claim much of the market share and they are complemented by hundreds of craft beer brewers who have done exceptionally well with their aromic flavours and creative marketing spin.

There's Little Creatures, Barons and Effen that really stand out from the crowd. If you haven't tried all three, then it's a must. Drop everything and go out and buy these beers - you won't regret it.

With craft beer, it's not so much about the loyalty that VB and XXXX drinkers take pride in that makes them a must have, but more the uniqueness of flavours and the sheer enjoyment of drinking a well-brewed beer in limited stock.

After substantial taste testing, I am pleased to say, that even though I have never really been a beer drinker, effen beer tastes really good. In fact, great!

It's an easy drink that everyone must try at least once - or perhaps twice. Get the picture?

With craft beer, it's all about marketing, because if you don't market your beer and people don't demand it from their bottleshops and the bars they frequent, it won't last.

Effen is unique, and the Engineer behind it, Ryan Leslie, has put alot of blood, sweat and tears into making sure it is an effen great beer for effen great blokes.

Marketing Eye is pleased to be working with effen to launch their 'effen great bloke' campaign.

Everybody knows an effen great bloke and now is the time to reward them for being there when you need them to, making you laugh and knowing that with them, you will always have an effen great time.

Become a fan of effen - Live the Oath! on Facebook, twitter, myspace, flickr and youtube. Read about what others have to say about effen and why not write what you think of this effen great beer on a blog yourself? And, very importantly, enter the competition to win a year's supply of beer for you and a mate.

I know I will be!

www.effengreatbloke.com

www.marketingeye.com.au