It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO's to see what they are doing, or are the marketing departments so switched on that they just don't miss a beat?
Today, I noticed that the millionaire’s factory, Macquarie Bank has secured the high profile Carbon Market Expo Australasia event on the Gold Coast as a major sponsor alongside international law firm, Baker and McKenzie.
How pertinent! In this current economic environment, when every paper I pick up has a story on carbon trading, greenscaping, green companies, carbon footprints and alike, that a major investment bank that has always been known for being ahead of the curve is lending its support and corporate sponsorship to the headline event for the industry in 2009. I bet there were quite a few banks queuing for the top billing because even when people are cutting expenditure in other areas, this area hasn't hurt a bit.
Unlike many other events, carbon trading events such as Carbon Market Expo Australasia, keeps going from strength to strength and who's who of carbon trading and all the services that surround this billion dollar business are flocking to the Gold Coast in droves.
The people to expect are everyone from carbon asset investors and managers to businesses with corporate or product emissions reduction strategies who need to know what is happening, when it’s happening and how.
There will be Government at all levels participating and I am sure sponsoring this high profile event, businesses in manufacturing and retailing low carbon emission technologies, carbon offset project managers, wholesalers and retailers, carbon accountants, auditors and of course research and education institutions - they will all be there to hear everything there is to know about carbon market trading.
Who would have thought ten years ago that so many businesses would build their new business strategies around their carbon footprint?
I am keen to attend as the whispers are already going crazy on some big Government announcements that are expected to be leaked at the event - and of course, to see who else is out there.
The best business is the networking at events such as this. Where else can you network with the Top 500 companies at one event?
http://www.carbonexpo.com.au/
http://www.marketingeye.com.au/
http://www.infoactiv.com.au/
Sunday, July 19, 2009
Wednesday, July 15, 2009
The Odds On Winning A Car At A Charity Function
Last Friday I was kindly invited by one of my best friends to attend the Long Rugby Breast Cancer Charity Lunch held at the Hilton Hotel in Sydney.
There are many things dear to my heart and breast cancer and the effects of it are one of them.
There have been many people over the years who have touched my life that have been diagnosed with Cancer and I have watched them and their families be effected by this heart wrenching disease.
To donate to a charity such as this is an honour and when I am invited to a charity lunch or function that requires me to donate, I am only too happy to oblige.
Lunches such as this are about giving to a good cause and also having a great time. I was at a table hosted by Sharon-Lee, the eyebrow guru, who is not only stunning outside but inside too. Her family has been affected by breast cancer and she kindly donated goods to the cause and encouraged her friends to attend. May I also add, her eyebrows were perfectly arched and plucked - much to the envy of the tables of women that surround our table. Who would have thought 10 years ago that an empire would be built on eyebrows?
Another person at my table, Michelle, was a successful investment banker and my close friend Sam, is a radio announcer and television presenter who has built a successful career. There are so many women out there that are successful, charitable and have so much to offer the world. Whilst I am not an advocate for Women's Awards as I do believe in equal billing, I do take time out to admire my female counterparts and applaud their successes.
There are so many amazingly talented women out there that to be able to spend an afternoon in their company is both invigorating and inspiring.
There were silent auctions and raffle tickets - all of which I participated in with vigour. Sam and I decided that we wanted to win the car to spend the proceeds on a girls holiday at Xmas, so we quickly departed with $500 to buy 6 tickets in the draw.
Sam was so sure that we would win that she was spending the money on everything from helicopter flights through to shopping sprees.
As they asked people to stay standing if their numbers were from 100 to 500, our excitement built. Then they asked to remain standing anyone between 100 and 200 - and all of a sudden I realised we were in for a chance! A sweat bead on my forehead started to trickle down the side of my perfectly made up face and I began to get nervous, then they called out a number ... and it wasn't mine! How many times have we all been in this predicament whereby we believe we are going to win something and the excitement mounts, only to be disappointed by the wrong number or name coming out? Some lucky young Irish man had won the car and they aren't even good a rugby! How does that happen?
Trying not to be too disappointed, I sat down and both Sam and I talked about what we could have done with the money for the next hour or so.
It was kind of like when I put in the lotto for the first time 2 weeks ago for the $96 million dollar draw. I had spent that money in my mind pretty fast that time too.
$90 million for charity, $6 million for my expenses for the rest of my life.
What else would one do with that sort of money?
The odds of winning anything is quite slim - particularly in my case. As always, it seems the same people win things over and over again. They are called 'just plain lucky!'
I on the other hand I am not so lucky. I have to work for everything I achieve and do - which really isn't so bad. I feel privileged that to date I have had good health, a loving family and the most interesting and diverse group of good friends one could ever hope for.
The odds of winning a car at a charity are 1000 to 1, but the odds of having a good life, are all about what you make of it.
I have a business that I am proud of, a career that has spanned 18 years and I care about those around me.
What more can I ask for?
www.marketingeye.com.au
Wednesday, July 8, 2009
Launches That Make An Impact
Last night I was invited to attend the launch of a new film production and distribution company at MTV in East Sydney.
I had many reasons for being there. Firstly, I have a film production company of my own www.insomniafilms.com that does mainly corporate and charity related work. Secondly, my good friend John is involved in the company on a number of levels and I wanted to be there to support him.
On arrival, I was blown away by the sheer magnitude of the event. I expected an event with 60 to 80 people, drinking champagne (isn't that what all launches are about?) and eating canapes.
Well, was I in for a surprise. There were around 700 people (apparently, 750 people rsvp'ed), and there was an electic mix of extreme sportspeople, celebrities, business people, tv types and of course hot chicks. When I am talking hot... I am talking smokin'.
I was there with my cousin who was mesmerised by the number of attractive women amongst the 700 strong crowd at the event. For him, this is the best event launch he had ever been to. Some people are really easy to please.
The company has the rights to US entertainment giant, VAS Entertainment, in Australia and Asia.
They use content and turn it into television programs and movies, and also make television shows and movies having bought the rights to various novels.
Interestingly, the guys behind VAS Entertainment have previously worked with the highly successful Bra Boys Documentary in the capacity of producers.
The launch had copious amounts of drinks, great food (loved the cupcakes touch!), entertainment (I thought I was in a club in St Tropez for a moment!)and the largest group of interesting and different people I have ever seen at a launch in Australia.
It was mesmerising to say the least. I could have stayed all night and people watched.
The extreme sportspeople mingled freely with the business-types and everyone quite simply had a good time. The speeches were 2 minutes if that and the vision on the screens at the MTV Studio's highlighted some of the group's work.
If you find time, check out www.vasaustralia.comm.au - worth the look!
www.marketingeye.com.au
Monday, July 6, 2009
Great Ideas Come In The Shower
This morning I didn't want to get out of bed. It's cold, my bed's warm and the TV was on.
Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.
I am one of those people who likes to take long hot scaulding showers. I often use this time to think about the day ahead, what I have and haven't done, about life and on the odd occasion, about clients.
Being naked and thinking about clients probably doesn't put a good image in one's mind, but if you forget the fact that I am naked which isn't a great site I might add, and focus on free flowing thoughts, quite often a pearler does comes to mind.
I am a strong believer that when you are relaxed and least expect it, you can come up with some of the most brilliant ideas.
I once listened to Bryce Courteney talk at an event and he told the story of how he came up with one of the most famous television commercials in history.
50 years ago Bryce Courtenay was desperately trying to avoid the sack, actor Ross Higgins was battling to earn a quid and the boss of Mortein, was ready to dump his ad agency because his fly spray wasn't selling.
After hopping into a cab to attend an urgent meeting, Courtenay was told to arrive with an idea. In the short ride to the ad agency he composed a rough jingle to be sung by an animated fly named after the cab driver Louie.
The boss of Mortein, Graham, bought it and Louie the Fly was born, going "straight from rubbish tip" to become possibly the longest continuously running television advertising campaign.
This morning, an idea for a client that sells a craft beer in Victoria was born. They have a brilliant, character brand name that takes away from the new metro male versions that are now flooding the market. It has attitude, charisma and above all, an ability to bring the brand name alive in the mindset of the target audience, like no other brand I have seen in years.
I must admit, I have always been in love with the old VB commercials from 1984 (http://www.youtube.com/watch?v=4wfgi9hGx1) "a hard earned thirst, needs a big cold beer, and the best cold beer is Vic, Vic Bitter...." so I would say it's hard to beat... but there is one that everyone needs to watch.
Great marketing ideas don't need to be forced. The best ideas come from free flowing thoughts and occasion from people you least expect.
Getting hung up on trying to come up with a great idea and ending up with something 'that will do' isn't a good option.
www.marketingeye.com.au
Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.
I am one of those people who likes to take long hot scaulding showers. I often use this time to think about the day ahead, what I have and haven't done, about life and on the odd occasion, about clients.
Being naked and thinking about clients probably doesn't put a good image in one's mind, but if you forget the fact that I am naked which isn't a great site I might add, and focus on free flowing thoughts, quite often a pearler does comes to mind.
I am a strong believer that when you are relaxed and least expect it, you can come up with some of the most brilliant ideas.
I once listened to Bryce Courteney talk at an event and he told the story of how he came up with one of the most famous television commercials in history.
50 years ago Bryce Courtenay was desperately trying to avoid the sack, actor Ross Higgins was battling to earn a quid and the boss of Mortein, was ready to dump his ad agency because his fly spray wasn't selling.
After hopping into a cab to attend an urgent meeting, Courtenay was told to arrive with an idea. In the short ride to the ad agency he composed a rough jingle to be sung by an animated fly named after the cab driver Louie.
The boss of Mortein, Graham, bought it and Louie the Fly was born, going "straight from rubbish tip" to become possibly the longest continuously running television advertising campaign.
This morning, an idea for a client that sells a craft beer in Victoria was born. They have a brilliant, character brand name that takes away from the new metro male versions that are now flooding the market. It has attitude, charisma and above all, an ability to bring the brand name alive in the mindset of the target audience, like no other brand I have seen in years.
I must admit, I have always been in love with the old VB commercials from 1984 (http://www.youtube.com/watch?v=4wfgi9hGx1) "a hard earned thirst, needs a big cold beer, and the best cold beer is Vic, Vic Bitter...." so I would say it's hard to beat... but there is one that everyone needs to watch.
Great marketing ideas don't need to be forced. The best ideas come from free flowing thoughts and occasion from people you least expect.
Getting hung up on trying to come up with a great idea and ending up with something 'that will do' isn't a good option.
www.marketingeye.com.au
Friday, July 3, 2009
Time for a new brand?
Time for a new brand?
Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.
When companies are thinking about rebranding, quite often they only consider what is obvious to them and that’s a new logo.
Branding is not just a logo identity. It is everything that your business stands for from the way you treat your customers to answering of telephones and the quality and experience you leave with your customers when they buy your products or services.
Your logo is however very important and the way the logo communicates your business is critical and all adds to the customer experience. It’s the ‘short-hand’ representation of your brand.
Creating a strong and sustainable brand image for your business has definite advantages.
The brands association with key messages, slogans, what people think of the brand and what a business stands for is imperative to building the brand.
Where should a business begin when thinking about re-branding?
There are rule of thumbs - but beware. Like most things in marketing, not everything is for everyone.
If your business turns over $100,000 or less, we recommend that you look at a low cost option of around $1,000-$1,500. If your business turns over $500,000 or less, then consider $5,000 - $10,000 as an investment for a new logo identity, and so on.
Of course, if you are a startup, then you need to invest in your brand according to what you believe your likely turnover in the first one to two years of business is going to be. It’s all relative. Whilst a National Australia Bank might spend millions on a re-branding there are many alternative ways in which to communicate a new brand and particularly with the current economic climate and the mass retrenchments in the creative fields, there is talent pool waiting to work on your next re-branding exercise.
What are the brand image expectations and how is that going to effect the overall brand development?
A brand image has to communicate not only a level of quality and professionalism, but also an idea for the buyer or consumer of what they should expect.
When developing the brand, think of the whole business not just who is leading it. Quite often when an individual founder has put their heart and soul into their business, people begin to think that the brand is in fact that person.
Steer away from making the brand a person and focus on the brand image being the entire company otherwise it will affect your overall brand development.
Where to go for brand development?
Graphic designers that don’t have knowledge and experience with understanding what needs to be represented in the brand may only focus on what looks good rather than what is good.
At the other end, many branding people have just done a course or have learnt how to talk the talk, but understanding in depth what you are actually trying to achieve, might be out of their grasp and you may end up being sold something that doesn’t identify or align itself with what you are actually trying to communicate.
Find out from others who they have used and whether they believe their brand represents who they are and what they do.
Alternatively, look for companies with experience of 10+ branding campaigns and find out how they came up with individual brands for companies that they have worked with.
Re-branding is a big deal. It’s an investment that in this day and age has to be considered in depth before jumping into.
www.marketingeye.com.au
Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.
When companies are thinking about rebranding, quite often they only consider what is obvious to them and that’s a new logo.
Branding is not just a logo identity. It is everything that your business stands for from the way you treat your customers to answering of telephones and the quality and experience you leave with your customers when they buy your products or services.
Your logo is however very important and the way the logo communicates your business is critical and all adds to the customer experience. It’s the ‘short-hand’ representation of your brand.
Creating a strong and sustainable brand image for your business has definite advantages.
The brands association with key messages, slogans, what people think of the brand and what a business stands for is imperative to building the brand.
Where should a business begin when thinking about re-branding?
There are rule of thumbs - but beware. Like most things in marketing, not everything is for everyone.
If your business turns over $100,000 or less, we recommend that you look at a low cost option of around $1,000-$1,500. If your business turns over $500,000 or less, then consider $5,000 - $10,000 as an investment for a new logo identity, and so on.
Of course, if you are a startup, then you need to invest in your brand according to what you believe your likely turnover in the first one to two years of business is going to be. It’s all relative. Whilst a National Australia Bank might spend millions on a re-branding there are many alternative ways in which to communicate a new brand and particularly with the current economic climate and the mass retrenchments in the creative fields, there is talent pool waiting to work on your next re-branding exercise.
What are the brand image expectations and how is that going to effect the overall brand development?
A brand image has to communicate not only a level of quality and professionalism, but also an idea for the buyer or consumer of what they should expect.
When developing the brand, think of the whole business not just who is leading it. Quite often when an individual founder has put their heart and soul into their business, people begin to think that the brand is in fact that person.
Steer away from making the brand a person and focus on the brand image being the entire company otherwise it will affect your overall brand development.
Where to go for brand development?
Graphic designers that don’t have knowledge and experience with understanding what needs to be represented in the brand may only focus on what looks good rather than what is good.
At the other end, many branding people have just done a course or have learnt how to talk the talk, but understanding in depth what you are actually trying to achieve, might be out of their grasp and you may end up being sold something that doesn’t identify or align itself with what you are actually trying to communicate.
Find out from others who they have used and whether they believe their brand represents who they are and what they do.
Alternatively, look for companies with experience of 10+ branding campaigns and find out how they came up with individual brands for companies that they have worked with.
Re-branding is a big deal. It’s an investment that in this day and age has to be considered in depth before jumping into.
Think about what you want to achieve out of your rebranding and work with a partner that understands you and your branding requirements.
Ensure you have a firm quote, not one that can move according to how long someone chooses to spend on your logo identity.
Find out more 1300 300 080.
www.marketingeye.com.au
Wednesday, June 10, 2009
Accountants Do The Numbers!
They are the people we entrust with our finances. All day, every day they tap numbers into their calculators reducing our taxes, finding ways to maximise our financial futures and giving us valuable advice on our financial situation.
They are a trusted advisor.
Other than the top 10 Accounting practices, many of us do not know who to go to other than who our parents use or perhaps a practice in your local area.
Today, there are many Accounting and financial advisory firms that are tailored to different demographics like individuals that earn less than $100k, over $100k, small business, large corporates, family businesses etc.
Having worked with accounting firms over the past 10 years in my business, I have had the opportunity to see all different sized firms operate in a number of different ways.
Typically they are focused on ensuring they have a logo and a website, letterheads and perhaps the odd newsletter.
The 2009/10 financial year is going to be very different to what anyone has seen before.
A number of small to mid-tiered firms have emerged and are marketing their way into the mindset of individuals and companies looking for a change, a new approach or a more consolidated effort.
Their fresh approach is capturing the market who over the past 20 years have been more receptive to areas such as financial planning and wealth creation.
Some marketing activities that the 'new look' accounting firms are undertaking include;
- Public relations - gaining media exposure in the newspaper, key trade editorials and magazines. Even Kerri-ann Kennerly's Morning Show features an Accountant.
- Re-freshing brands to re-engage the market
- New and innovative websites that are informative and tackle the issues in which people are interested in knowing about
- Web 2.0 - Twitter, facebook, linked in, youtube - you name it - Accountants are now on it for a number of reasons - brand building, recruitment, lead generation etc
- Customer relationship management - interacting with customers more frequently and in more ways than ever before.
- Customer events and seminars - allowing customers to be better informed on their finances and other areas such as superannuation and insurances.
- Alliance partnerships with other companies that have synergies and similar brand values
Accounting firms that choose to not re-engage their clients or fail to communicate more frequently on multiple levels will fail to keep clients who are actively being marketed to by other firms.
The new financial year is a new fresh start for many Accountants and Financial Planners. It gives every company an opportunity to look at their brands in an objective way, undertake surveys amongst their clients and market to see what people are looking for in a service provider and create better connectivity to clients on multiple levels.
Boutique Accounting firms that are leading the way include mutualtrust.com.au, sabergroup.com.au and thirdviewfinancial.com.au.
Watch this space. 1300 300 080
They are a trusted advisor.
Other than the top 10 Accounting practices, many of us do not know who to go to other than who our parents use or perhaps a practice in your local area.
Today, there are many Accounting and financial advisory firms that are tailored to different demographics like individuals that earn less than $100k, over $100k, small business, large corporates, family businesses etc.
Having worked with accounting firms over the past 10 years in my business, I have had the opportunity to see all different sized firms operate in a number of different ways.
Typically they are focused on ensuring they have a logo and a website, letterheads and perhaps the odd newsletter.
The 2009/10 financial year is going to be very different to what anyone has seen before.
A number of small to mid-tiered firms have emerged and are marketing their way into the mindset of individuals and companies looking for a change, a new approach or a more consolidated effort.
Their fresh approach is capturing the market who over the past 20 years have been more receptive to areas such as financial planning and wealth creation.
Some marketing activities that the 'new look' accounting firms are undertaking include;
- Public relations - gaining media exposure in the newspaper, key trade editorials and magazines. Even Kerri-ann Kennerly's Morning Show features an Accountant.
- Re-freshing brands to re-engage the market
- New and innovative websites that are informative and tackle the issues in which people are interested in knowing about
- Web 2.0 - Twitter, facebook, linked in, youtube - you name it - Accountants are now on it for a number of reasons - brand building, recruitment, lead generation etc
- Customer relationship management - interacting with customers more frequently and in more ways than ever before.
- Customer events and seminars - allowing customers to be better informed on their finances and other areas such as superannuation and insurances.
- Alliance partnerships with other companies that have synergies and similar brand values
Accounting firms that choose to not re-engage their clients or fail to communicate more frequently on multiple levels will fail to keep clients who are actively being marketed to by other firms.
The new financial year is a new fresh start for many Accountants and Financial Planners. It gives every company an opportunity to look at their brands in an objective way, undertake surveys amongst their clients and market to see what people are looking for in a service provider and create better connectivity to clients on multiple levels.
Boutique Accounting firms that are leading the way include mutualtrust.com.au, sabergroup.com.au and thirdviewfinancial.com.au.
Watch this space. 1300 300 080
Wednesday, June 3, 2009
Marketing a startup business
Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else.
But like a well oiled chain, most of my businesses operate fairly efficiently and effectively without my daily input. These days I am more a problem solver than a day-to-day runner of the business.
Of course, like any business, if sales are down I am the first to roll up my sleeves and get to work and given the state of the economy that has happened a few times over the past 12 months.
When reviewing new business ideas and I have many, I always think about how much work I have to do and what outcome I am looking for. Like any serial entrepreneur, I am always writing business plans on new business ideas and working out whether I think they are viable based on the current market opportunities.
It's an exciting ride when you come up with an idea that you think is going to be big and when I get stuck on a great idea I tend to hide away from the world and explore my creative juices.
Locking myself in my apartment, I spend hours and hours into the night and early morning pondering how this idea can evolve and hopefully explode.
On a flight on Sunday night back from Sydney, I dreamt I had an online sporting business. Now I won't let too many secrets go here because in the short amount of time since Sunday, the idea has gone from idea stage through to business planning and execution - but is currently not live.
Normally I would not have gotten this far so quick, but I realised after the first day that this would end up like many of my great ideas I have had over the years if I was not proactive about it. In the back of the filing cabinet waiting for some attention!
We all know I own a marketing company and web development company so unlike most people I have the resources to 'make it happen' when it comes to developing an online brand.
Naming the company, strategically exploring market potential, building a brand identity, developing a website, creating content and selling advertising and distribution rights are all things that we can do inhouse.
The problem I have is that my staff are always busy. When I give them something to do for myself, they always put it to the backburner and eventually after nagging them continually, I give up and throw it in the bin.
Well, not this time! This idea combines a great love of mine and a commercially viable business. I cannot let this idea go to waste and I have to do it right here, right now.
So, I did what I have never done before. I hired my own company to develop the idea. I have 4 people working on developing the identity, content, media kits, website and looking at alliance partnerships.
In theory, hiring your own company sounds stupid but the reality is at the end of the day, I have a silent partner and why should they pay for my 'great ideas' if they fail. Secondly, I need to make this happen and the only way to do it is to become a client.
It's like a mechanic that needs to fix his car. He never gets around to it. I am pretty much the same. Our company website has taken 1 year to not get started. Yes we have a website, but it needs to be updated, refreshed and clearly express what we do now that we didn't do before.
We seem to continually put this on the backburner because lets face it, paying clients are more important. They keep us in a job and the business alive.
If you can resonate with this reasoning, then think again on how you choose to execute your next great idea and how long it takes you to get it off the ground.
In my case, I am paying $7,000 for a website and $500 per week to have a Marketing Eye run the marketing for the new business.
You never know, it may take off and k-boom! I may need several Marketing Eye's and everyone would be happy.
I can't wait to get this new business off the ground and it's going to be sooner rather than later. I am thrilled to have a new project and really believe that it's going to be one of the best online sites for its field available. Furthermore, the sooner I get it up, the quicker it will be that I make some money.
Happy Startup Businesses!!!!
www.marketingeye.com.au
But like a well oiled chain, most of my businesses operate fairly efficiently and effectively without my daily input. These days I am more a problem solver than a day-to-day runner of the business.
Of course, like any business, if sales are down I am the first to roll up my sleeves and get to work and given the state of the economy that has happened a few times over the past 12 months.
When reviewing new business ideas and I have many, I always think about how much work I have to do and what outcome I am looking for. Like any serial entrepreneur, I am always writing business plans on new business ideas and working out whether I think they are viable based on the current market opportunities.
It's an exciting ride when you come up with an idea that you think is going to be big and when I get stuck on a great idea I tend to hide away from the world and explore my creative juices.
Locking myself in my apartment, I spend hours and hours into the night and early morning pondering how this idea can evolve and hopefully explode.
On a flight on Sunday night back from Sydney, I dreamt I had an online sporting business. Now I won't let too many secrets go here because in the short amount of time since Sunday, the idea has gone from idea stage through to business planning and execution - but is currently not live.
Normally I would not have gotten this far so quick, but I realised after the first day that this would end up like many of my great ideas I have had over the years if I was not proactive about it. In the back of the filing cabinet waiting for some attention!
We all know I own a marketing company and web development company so unlike most people I have the resources to 'make it happen' when it comes to developing an online brand.
Naming the company, strategically exploring market potential, building a brand identity, developing a website, creating content and selling advertising and distribution rights are all things that we can do inhouse.
The problem I have is that my staff are always busy. When I give them something to do for myself, they always put it to the backburner and eventually after nagging them continually, I give up and throw it in the bin.
Well, not this time! This idea combines a great love of mine and a commercially viable business. I cannot let this idea go to waste and I have to do it right here, right now.
So, I did what I have never done before. I hired my own company to develop the idea. I have 4 people working on developing the identity, content, media kits, website and looking at alliance partnerships.
In theory, hiring your own company sounds stupid but the reality is at the end of the day, I have a silent partner and why should they pay for my 'great ideas' if they fail. Secondly, I need to make this happen and the only way to do it is to become a client.
It's like a mechanic that needs to fix his car. He never gets around to it. I am pretty much the same. Our company website has taken 1 year to not get started. Yes we have a website, but it needs to be updated, refreshed and clearly express what we do now that we didn't do before.
We seem to continually put this on the backburner because lets face it, paying clients are more important. They keep us in a job and the business alive.
If you can resonate with this reasoning, then think again on how you choose to execute your next great idea and how long it takes you to get it off the ground.
In my case, I am paying $7,000 for a website and $500 per week to have a Marketing Eye run the marketing for the new business.
You never know, it may take off and k-boom! I may need several Marketing Eye's and everyone would be happy.
I can't wait to get this new business off the ground and it's going to be sooner rather than later. I am thrilled to have a new project and really believe that it's going to be one of the best online sites for its field available. Furthermore, the sooner I get it up, the quicker it will be that I make some money.
Happy Startup Businesses!!!!
www.marketingeye.com.au
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