It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO's to see what they are doing, or are the marketing departments so switched on that they just don't miss a beat?
Today, I noticed that the millionaire’s factory, Macquarie Bank has secured the high profile Carbon Market Expo Australasia event on the Gold Coast as a major sponsor alongside international law firm, Baker and McKenzie.
How pertinent! In this current economic environment, when every paper I pick up has a story on carbon trading, greenscaping, green companies, carbon footprints and alike, that a major investment bank that has always been known for being ahead of the curve is lending its support and corporate sponsorship to the headline event for the industry in 2009. I bet there were quite a few banks queuing for the top billing because even when people are cutting expenditure in other areas, this area hasn't hurt a bit.
Unlike many other events, carbon trading events such as Carbon Market Expo Australasia, keeps going from strength to strength and who's who of carbon trading and all the services that surround this billion dollar business are flocking to the Gold Coast in droves.
The people to expect are everyone from carbon asset investors and managers to businesses with corporate or product emissions reduction strategies who need to know what is happening, when it’s happening and how.
There will be Government at all levels participating and I am sure sponsoring this high profile event, businesses in manufacturing and retailing low carbon emission technologies, carbon offset project managers, wholesalers and retailers, carbon accountants, auditors and of course research and education institutions - they will all be there to hear everything there is to know about carbon market trading.
Who would have thought ten years ago that so many businesses would build their new business strategies around their carbon footprint?
I am keen to attend as the whispers are already going crazy on some big Government announcements that are expected to be leaked at the event - and of course, to see who else is out there.
The best business is the networking at events such as this. Where else can you network with the Top 500 companies at one event?
http://www.carbonexpo.com.au/
http://www.marketingeye.com.au/
http://www.infoactiv.com.au/
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3 comments:
Intriguing thought Mellissah. Really makes one wonder if such events are a genuine act towards environment safety or just a PR stunt or as you said networking with big companies. However, I think whatever may be the cause, as long as something is being done about problems like carbon foot prints and the likes of it, it is great! Atleast, something gets people to make an effort, whether Al Gore or PR stunt/networking. Right now its just the effort which matters, the cause can be checked for when the environment is out of danger.
This sounds like a great event and one that is going to be a huge success. It is great that large corporates were able to sponsor this event. Not only does it show that Carbon Market Expo Australasia 2009 is a known event but it also shows that these two corporates want to be ahead of the game in this field.
What a great thing for these corporations to back an event showing their dedication to being environmentally responsible. It is refreshing to see large companies coming together to better our future. Yesterday I just set off my carbon footprint for a flight to the Gold Coast for only $1.30 - just makes me think of the huge changes these corporations can make!
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