Friday - and I am pissed off!

It's Friday and everyone should be happy, but guess what? I am not!

Firstly the day starts with this second rate web development company that has been working on a simple website for an education company for more than 6 months and still it is incomplete. The design was crap, the attention to detail - non existent and customer service - terrible.

Here we are trying to fix the mess... and keep the client from ringing the web companies neck. Hard work let me assure you.

Then, I am reminded by a man in his 70's just how great Paris Hilton is. According to this elderly gentleman, she is good looking and runs a great business. To his credit, he is right on both accounts. However, I am tired of being reminded about people who make it by walking the 'easy road'.

Here I am slogging it out in front of my computer 12 hours a day and being zapped of energy by the demands of staff, clients and sometimes friends.

On the flip side, I love my job. I can't wait to get to the office every morning and I dream of the next great marketing campaign that I am going to work on.

Mostly, my clients are adorable. They always engage in banter with me on topics ranging from the newest marketing technique to the colour of my shoes or my dogs behaviour.

Currently we are engaged in a pretty big PR campaign for Carbon Expo Market on the Gold Coast next week. Over 50 journalists are in attendance and after giving lessons to my inhouse PR team on effective ways in which to get media to respond, they have now been inundated with calls. He he... us older marketers still have a few tricks up our sleeves.

Next week I am off on a road trip to see two clients that are intelligent, enthusiastic and full of life. Should I really be complaining? Possibly not.

With a company that is currently recording 20 - 30% growth year on year and boasts some pretty talented individuals, I think I am fairly lucky.

So, what is there to complain about? Not too much. It's all in a days work and things are getting done.

Hope you have a great weekend!

Liberals need some serious marketing

I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party.

It's a sad day when one party outshines the other, not because of performance, but due to the fact one is better at marketing themselves than the other.

At the end of the day, the Coalition Government left billions in the bank and took just 11 years to get rid of the deficit that Labor handed them of $96 billion dollars and turn it into a surplus.

My generation will never be able to repay what debt the current Labor Government has handed our future generations. They are so big on spending for votes and like all other instances in which they have come into power, taken our Federal finances into the red - that I just don't seem to get why they get voted in.

Is the average Australian not good at basic mathematics or is it that they have bought the marketing 'bullshit' that spin doctors put in the papers we read and the television we watch.

How embarrassing is it that our Prime Minister tries badly to make jokes on Rove. Now if you are going to do Rove then you should do every other talk back as it is very un-Australian to pick one show over another.

I don't have a personal problem with Labor and to be honest, their PR job is so far superior of that of the Coalition Government that it is laughable. From a marketing prespective, I have to applaud that.

But I am not a numbers person and I don't want to pretend to be, but if the information that went up on the screens last night about Hon Peter Costello's very impressive track record is in fact true, then I am scared. How much more are we going to get in debt before everyone wakes up?

I don't pay too much attention to Politics and I was an invited guest, so I don't actively participate but sitting in front row forced me to listen and some of the information coming out which I know is one-sided was concerning.

Coalition really needs to;

- Get better PR people
- Present themselves better
- Engage in communicating their key messages repetitively to Australians
- Choose a leader like a Joe Hocking who always looks fresh faced and trustworthy. We all know Malcolm Turnbull can do the job, but the public are not going to vote him in so move aside. It's not personal.
- Engage more in Web 2.0
- Get new speech writers - the speech from Turnbull was long-winded and boring. Never bore the socks off your audience.

Simple, but true.

Marketing Eye could help but we are A-Political and know too little about Politics!