It's Friday and everyone should be happy, but guess what? I am not!
Firstly the day starts with this second rate web development company that has been working on a simple website for an education company for more than 6 months and still it is incomplete. The design was crap, the attention to detail - non existent and customer service - terrible.
Here we are trying to fix the mess... and keep the client from ringing the web companies neck. Hard work let me assure you.
Then, I am reminded by a man in his 70's just how great Paris Hilton is. According to this elderly gentleman, she is good looking and runs a great business. To his credit, he is right on both accounts. However, I am tired of being reminded about people who make it by walking the 'easy road'.
Here I am slogging it out in front of my computer 12 hours a day and being zapped of energy by the demands of staff, clients and sometimes friends.
On the flip side, I love my job. I can't wait to get to the office every morning and I dream of the next great marketing campaign that I am going to work on.
Mostly, my clients are adorable. They always engage in banter with me on topics ranging from the newest marketing technique to the colour of my shoes or my dogs behaviour.
Currently we are engaged in a pretty big PR campaign for Carbon Expo Market on the Gold Coast next week. Over 50 journalists are in attendance and after giving lessons to my inhouse PR team on effective ways in which to get media to respond, they have now been inundated with calls. He he... us older marketers still have a few tricks up our sleeves.
Next week I am off on a road trip to see two clients that are intelligent, enthusiastic and full of life. Should I really be complaining? Possibly not.
With a company that is currently recording 20 - 30% growth year on year and boasts some pretty talented individuals, I think I am fairly lucky.
So, what is there to complain about? Not too much. It's all in a days work and things are getting done.
Hope you have a great weekend!
Showing posts with label career progression. Show all posts
Showing posts with label career progression. Show all posts
Thursday, October 22, 2009
Tuesday, May 5, 2009
Living the dream - I mean brand
I have a good friend who always talks about 'living the dream'. He arrives at a friends house, they go "what have you been up to?", he replies "Living the dream". Actually, you can pretty much ask him anything and the reply is always the same. Go figure.
What is living the dream anyway? Sipping pina coladas in the Whitsundays? Surfing in Hawaii? Living in the South of France? Having so much money, you are sleeping in it?
To me 'living the dream' is quite simple. Living life, enjoying what you do and being proud of what you achieve day-in, day-out. If these things are aligned, I pretty much wake up in the morning, excited about starting the day.
I have to say I am pretty happy with my 'lot' but a majority of my awake time, Monday to Friday, is not so much about living the dream but about 'living the brand'. The Marketing Eye brand. And I have to say, it's paying dividends in so many ways.
The more I engage the brand, the culture of the organisation and the realisation that as a Marketing Eye I can achieve what many people think they can't - I get excited and I embrace every single particle of the brand and it lives in me and the people that I touch.
I can make not only my brand come alive, but others. Companies who aren't sure about what exactly they should be doing to increase their brand awareness, get staff buy-in to their brands, create sales opportunities and promote their companies.
The ability to connect to your brand, particularly in today's market, and align your brand to customers and employees, culture and reputation, behaviours and differentiation, promises and reality - will help your company stand out from the crowd and ignite belief in everyone your brand touches.
Branded businesses are about people. Find out what motivates your employees whether it be career progression, job satisfaction or money, and develop an employee proposition that will work for your company.
Once staff are treated in an on-brand way, they are more likely to respond positively.
It's the cheapest form of marketing you will find.
www.marketingeye.com.au
What is living the dream anyway? Sipping pina coladas in the Whitsundays? Surfing in Hawaii? Living in the South of France? Having so much money, you are sleeping in it?
To me 'living the dream' is quite simple. Living life, enjoying what you do and being proud of what you achieve day-in, day-out. If these things are aligned, I pretty much wake up in the morning, excited about starting the day.
I have to say I am pretty happy with my 'lot' but a majority of my awake time, Monday to Friday, is not so much about living the dream but about 'living the brand'. The Marketing Eye brand. And I have to say, it's paying dividends in so many ways.
The more I engage the brand, the culture of the organisation and the realisation that as a Marketing Eye I can achieve what many people think they can't - I get excited and I embrace every single particle of the brand and it lives in me and the people that I touch.
I can make not only my brand come alive, but others. Companies who aren't sure about what exactly they should be doing to increase their brand awareness, get staff buy-in to their brands, create sales opportunities and promote their companies.
The ability to connect to your brand, particularly in today's market, and align your brand to customers and employees, culture and reputation, behaviours and differentiation, promises and reality - will help your company stand out from the crowd and ignite belief in everyone your brand touches.
Branded businesses are about people. Find out what motivates your employees whether it be career progression, job satisfaction or money, and develop an employee proposition that will work for your company.
Once staff are treated in an on-brand way, they are more likely to respond positively.
It's the cheapest form of marketing you will find.
www.marketingeye.com.au
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