I am always dubious about discounted, low price or templated websites. Firstly a website that is just from a template is NOT YOUR BRAND - so why bother? It is a complete and utter waste of money to be doing the same as everyone else just because it is cheap. Your brand deserves more than that and so do you!
After searching the internet to find out what is there, I notice that there are a lot of hacks out there who are just interested in taking your money. They have no interest in whether the website works for you or not, whether or not you are successful or that your brand is aligned to its offline presence.
BEWARE of people selling a standard format.
Now discounted is another thing. Always look at what a company has done before and how well they have translated another company's brand online. This is the true way in which to ascertain whether this company will do the right thing by your brand and you.
In the current economic climate, discounting is a thing that many companies are resorting to. Heck, we are even providing prospective clients with special offers to encourage them to market their businesses and reap the rewards. Not because we are desperate for the work, but simply to educate people of what a little bit of marketing can actually do for their businesses in a tough economic climate.
There is no point hiding behind a tree and hoping the economy will change or customers will come racing through your door.
Get out there and do something about it - but at the same time, beware that there are a lot of people out there that just want your money.
Find companies that want to partner with you and see you succeed. Not just for the short-term, but the long-term.
Make sure they resonate with your company culture and beliefs.
Don't miss your opportunity to communicate with millions of others online by staying off. Take the step but do so knowing where you are heading and where your destination is going to be.
And remember - no templated websites. Work with people who care as much about your brand its ability to communicate online as you do. www.marketingeyedigital.com.au
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5 comments:
dubious NOT jubious. Sorry, typo. My mind runs a million miles per hour and I tried to change it but couldn't work out the system
The digital revolution has developed a new way for businesses to connect with consumers in ways that never existed before. It's essential for business to understand this and invest in a website that 'speaks' to consumers the way they would invest in a tangible business. In addition, consistency is imperative – an online presence needs to be aligned with your offline business and a template website cannot achieve synergy. Does anyone agree?
A standard template website never works - in fact it flies directly in the face of conventional marketing. Why people would want to have a webiste which has been essentially used by thousands of other business (and more than likely direct competitors) is beyond me.
In my opinion it is akin to developing a generic brochure which simply has your brand superimposed across the front cover.
In these difficult times it is crucial for SME's to differentiate at every opportunity, with a unique website being crucial to this.
I completely agree with you Jock, consistancy is key. The look and feel of your website need to reflect your businesses key messages and brand identity.
Brand_king and mlock01 both bring up great points. The website does need to reflect the business and show what they are all about. This is one thing that will drive people to your company.
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