Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.
Marketing Eye has had the pleasure of working with Northern Stevedoring Services (NSS), a company headquartered in Townsville, Queensland, and with operations in Townsville, Cairns, Mackay and Gladstone for the past year.
I had the pleasure of working with the team in Townsville a couple of weeks ago and it opened my eyes to a company that is thriving in the current economic climate, going from strength to strength, without so much as a hiccup.
It is led by a dynamic general manager who focuses on ensuring that his staff have a work environment that they enjoy, that management listen to the needs or suggestions of its team and that they are communicated with on even the most confidential business decisions.
Employees don't need to second guess or walk around unsure of what the current environment may bring their way.
At the same time, customers are regularly communicated with and kept abreast of how the economy is affecting the business, its growth plans, projects and people.
They market themselves in a professional way and are streets ahead of their competitors when it comes to brand loyalty and respect.
NSS is growing at a sustainable rate and is continually improving its service delivery and ability to cater for the dynamic supply chain requirements of its clients.
Marketing is strategic, ongoing and improved upon continually with NSS using the internet, digital marketing, multimedia presentations, brochures, newsletters, advertising and public relations to get their brand known.
Check them out www.northernstevedoring.com.au
Great company!
www.marketingeye.com.au
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5 comments:
Although the shipping company is a little bit far away from my life, I still would like to see its website, to see how it works in a recession period.
I’ m also not that familiar with this kind of business but it really seems that this company understood what marketing is all about. It is essential to have an communication flow with the employees and customers to build a mutual trust. I still don’t understand why it is so hard for most of the companies out there to communicate and tell their customers and employees about the companies’ progress.
I think this is a great way to be a successful business. Employers need to create an environment that people want to be in everyday because when they do that, their employees are going to be more productive, hence the company will continue to keep afloat.
My mother has always told me a happy worker is a busy worker. It seems that this truly is the key!
Perhaps Marketing Eye should substantiate their comments by meeting this shipping company's employees and noting rates of absenteeism.
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